Media Coverage

Fast Thinking - Boutique firms display must-have new toys for pseudo musicians, techy weekend warriors at CES

01/12/2010 - Fast Thinking MagazineSource: LA Times

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At the Consumer Electronics Show in Las Vegas, some of the smallest companies offered a big dose of fun or functionality.

At the Consumer Electronics Show in Las Vegas, some of the smallest companies offered a big dose of fun or functionality.

The giants of the electronics industry made the big splashes at the Consumer Electronics Show, as usual, with towering displays, celebrity spokespeople (Taylor Swift sang for Sony, live and in 3-D) and invitation-only soirees.

On the far opposite end of the scale were boutique or just plain small companies, a few of which were even of the mom-and-pop variety.

Sometimes, that's where the fun stuff resided at CES, with products that varied from highly inventive to downright wacky.

Here's a look at a few of the products on the outer fringes of the four-day show, which ended on Sunday:

Tiwi: Responsible parents talk to their teenagers about safe driving, but why bother when a gadget can do it for them?

Tiwi is a windshield-mounted device that issues vocal messages when drivers speed, accelerate like a drag racer, slam on the brakes or engage in other forms of aggressive driving. Aimed at teens, the GPS-equipped device, which receives not only location data but also the speed limit for the road the car is on, also sends parents updates -- by phone, text message or e-mail -- about the user's location and driving behavior.

The price of constant surveillance isn't cheap: $299, plus a $40 monthly service charge.

http://www.fastthinking.com.au/news/current-affairs/boutique-firms-display-must-have-new-toys-for-pseudo-musicians,-techy-weekend-warriors-at-ces.aspx