Since its inception in 1997, inthinc has focused its efforts on developing solutions to positively impact driver behavior. At the heart of this unique approach is the groundbreaking safe driving system, which mentors drivers to help them be better, safer and more efficient. Based in Salt Lake City, Utah, inthinc’s global efforts have been proven and documented to dramatically improve driver behavior, reduce crashes, increase fleet productivity, improve fuel mileage and reduce emissions.
Many of the world’s most safety-conscious organizations from NASCAR®, to multi-national companies, to families with teen drivers have turned to inthinc.
The company, initially known as Independent Witness Inc. (IWI), created its first product called Witness®, a sophisticated crash data recorder designed for the insurance industry to help address the estimated $40 billion loss per year due to fraudulent claims. In 2001, following the tragic death of Dale Earnhardt, NASCAR® mandated crash data recorders and installed the Witness in every race car and truck. This solution proved to be a prominent factor in NASCAR’s quest to create the safest environment possible for the sport. This relationship continues today and has helped shape the design and engineering decisions leading to innovations such as SAFER barriers, the HANS® device and ‘The Car of Tomorrow’.
In 2006, the company recognized the impact its experience in recording and analyzing crash data could have on improving driving safety and fleet efficiency. This led to a major paradigm shift that included renaming the company as inthinc.
The company made the transition from using its technology to simply record crash data to focusing on the driver. This created an entirely new market: driver behavior monitoring and mentoring. While a great deal of effort has been put into making vehicles safer to reduce the effects of a crash, inthinc is focused on leveraging technology to avoid the crash altogether.
The single greatest variable in crashes is the driver. By mentoring the driver to change and sustain positive behavior, companies and individuals can take a more proactive approach to driving safety. This realization has resulted in broad commercial success and has introduced a new way to address automotive safety.
Today, inthinc continues to develop innovations such as waySmart and tiwi, with applications for fleets, small businesses, families and motorsports.
Independent Witness Inc. (IWI) is established
Witness crash data recorder is launched for insurance industry market
NASCAR approaches IWI in the wake of tragic death of Dale Earnhardt
Witness is installed in every NASCAR race car, resulting in empirical data, which takes car and track safety to a new level
Global oil and gas companies implement inthinc’s telematics and driver safety solutions
Todd Follmer joins company as new CEO
Company is rebranded as inthinc
inthinc Motorsports division is created to foster racing relationships
tiwi technology is installed in NASCAR races as a lap counter
tiwi for fleets is introduced to market and pilot programs demonstrate success
inthinc is named one of the fastest growing companies in Utah
inthinc moves to new corporate headquarters to accommodate rapid expansion
Insurance Institute for Highway Safety (IIHS) uses tiwi in landmark study on teen driving safety
Inc Magazine recognizes inthinc as one of nation’s fastest growing private companies
Valvoline and inthinc partner to offer Fuel Proof Guarantee
tiwi for families is launched to monitor and mentor teen drivers
Heavy Duty Trucking magazine names tiwi/Valvoline Fuel Proof Guarantee as one of its Top 20 products or services for 2010
inthinc expands to Europe with tiwi implementation in Romania
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